Alaxia Group is a well-established construction company headquartered in Norwest, NSW, known for transforming dream homes into reality. Specialising in residential construction and project management, the company prides itself on a client-focused approach grounded in three key principles: Expertise, Trust, and Innovation. Alaxia Group simplifies the construction process for homeowners, ensuring projects run smoothly and meet high standards of quality.
However, to expand their reach and continue building on their strong reputation, Alaxia Group needed to refine their digital presence and connect more effectively with potential clients.
CLIENTS
ECO Smart Life
HIGHLIGHTS
We designed an engaging website for WHFinance that elevated the standards of their services in digital marketing across the globe which helped them in reaching potential clients.
INDUSTRY
Building
Challenge
Despite being a leader in the construction industry, Alaxia Group faced several digital challenges:
- Minimal Online Presence: The company needed help to gain visibility online, limiting its reach to prospective clients searching for construction services.
- Outdated Website: Alaxia’s website was not reflective of their brand’s expertise or the modern homes they built, resulting in poor user engagement and high bounce rates.
- Unfocused Marketing: Alaxia Group lacked a cohesive digital marketing strategy, leading to inconsistent messaging and difficulty in tracking marketing performance.
Objectives
Alaxia Group partnered with Webello Digital to address these challenges and achieve three main objectives:
- Boost Online Visibility: Improve organic search rankings to reach a broader audience of homeowners and developers.
- Modernise the Website: Create an easy-to-navigate, visually appealing website that highlights Alaxia’s services and projects, encouraging visitor engagement.
- Streamline Marketing Efforts: Develop a focused, multi-channel marketing strategy to drive brand consistency and measurable results.
Solution
Webello Digital designed a solution that tackled the specific needs of Alaxia Group, delivering significant improvements across their digital channels.
1. SEO Optimization
- Keyword Analysis: Conducted extensive research to uncover the most relevant search terms for Alaxia Group, targeting key phrases related to residential construction, home building, and project management in their region.
- Content Refinement: Optimized the website’s content, including meta descriptions, headers, and image alt texts, to align with SEO best practices. Focus was placed on enhancing content that resonated with homeowners and developers alike.
- Content Marketing: Produced insightful blog posts and case studies that addressed common homeowner concerns about building, budgeting, and choosing the right builder. These resources positioned Alaxia Group as an expert in the construction field.
2. Website Redesign
- Intuitive User Experience: Created a modern, responsive website designed to offer an optimal browsing experience across all devices. Navigation was simplified, making it easy for visitors to explore services, and past projects, and get in touch.
- Showcasing Services and Projects: Alaxia Group’s core services were featured prominently on the homepage, while dedicated pages showcased completed projects through high-quality imagery and customer testimonials.
- Lead Generation Features: Integrated contact forms and strategic call-to-action buttons across the site to encourage inquiries and simplify the lead generation process.
3. Integrated Marketing Strategy
- Social Media Presence: Developed a strong presence on social platforms like Facebook and Instagram, sharing project updates, client success stories, and insights into the construction process. Paid campaigns targeted local homeowners in NSW looking for builders.
- Email Campaigns: Launched an email campaign that sent customized content to potential and current clients. The content included tips for home-building, cost-effective solutions, and updates on Alaxia Group’s recent projects.
- Data Analytics: Set up tools to track the effectiveness of Alaxia’s digital efforts, providing detailed insights into web traffic, user behaviour, and conversion rates. The regular analysis allowed for continuous improvements in their marketing strategies.
01. RESULTS
The collaboration between Alaxia Group and Webello Digital resulted in significant enhancements across all aspects of their online presence.
- Increased Organic Traffic: Website traffic surged by 120% within six months, thanks to improved search rankings and optimized content that better matched what homeowners were searching for.
- Improved Search Engine Visibility: Within six months of implementing Webello’s SEO strategy, Eco Smart saw a 120% increase in organic search traffic. The improved rankings for targeted keywords meant that Eco Smart now appeared on the first page of search results for critical home automation-related queries
- Higher Conversion Rates: With a redesigned website and integrated lead capture features, Alaxia Group experienced a 35% increase in client inquiries
- Strengthened Brand Recognition: Engagement on social media platforms more than doubled, helping the company connect with a wider audience and solidify its brand in the competitive NSW construction market
02. CONCLUSION
Webello Digital successfully revamped Alaxia Group’s digital strategy, helping the construction company align its online presence with the high quality of its building services. By implementing SEO strategies, modernising its website, and developing a cohesive marketing approach, Alaxia Group is now better equipped to attract clients and showcase its expertise.
Testimonial
“Webello Digital transformed our online presence. We’ve seen a significant increase in client inquiries, and the new website truly reflects the high standards of our work. Their marketing insights have helped us reach more potential clients than ever before.”
— Managing Director, Alaxia Group
